Charlie Says: Subtitles On

In the first in an occasional series, Matchbox’s Charlie Little, who drives and delivers our access consultancy work, advocates for more consistent provision of better quality descriptive subtitles in cinemas

Ever since the closure of Edinburgh Filmhouse, a cinema where I felt safe as a deafblind person and which regularly screened descriptive subtitled screenings, I’ve had to gradually rebuild my confidence in attending an unfamiliar cinema. I live in a city with a variety of multiplexes and boutique cinemas, but not many with independent programming, let alone accessible screenings. Luckily, I have a nearby Picturehouse with both independent programming and accessible screenings. 

After Filmhouse’s closure in October 2022, I hardly visited the cinema, and I felt a deep loss of independence. There aren’t many recreational activities that I can confidently do alone, but cinema-going at Filmhouse was an exception for me. Last year, I was lucky enough to meet my partner, who also shares the same love for the big screen as me. Attending the cinema together and with friends meant that I rebuilt my confidence and feeling of safety as I was able to familiarise myself with the space on a regular basis. It’s meant that I now have the confidence to attend that cinema alone, as I feel more able to ask the staff for support. Gaining back that independence and confidence has been monumental for me. 

I’ve had some brilliant cinema adventures in the last year, from experiencing descriptive subtitled screenings of Barbenheimer, All Of Us Strangers, and Kim’s Video (to name a few). It’s liberating to be able to rely on local cinemas which schedule reliable, regular, accessible screenings (as should be the norm), but whereas I used to hold a breath waiting to see the first line of subtitles on the screen as the film begins, I now wait to see the quality of the subtitles. 

I strongly believe that descriptive subtitles are meant to create as equal an experience as possible and that they represent a layered soundtrack that a hearing person would thread into the overarching experience of the film. This is a belief shared by my colleagues at Matchbox Cine, who have the balancing act of providing concise and immersive descriptive subtitles that will bring a Deaf person into the film experience. 

Theatrical quad poster for Challengers, featuring stylised close-up image of Zendaya gazing over sunglasses sitting on the bridge of her nose.
UK theatrical poster for Challengers (Luca Guadagnino, 2024)

I saw Challengers recently (what an energetic, fun, horny movie!), and I groaned when I saw the first descriptive label1, which was in all capitals2. There were missing and inconsistent labels (which my own hearing partner noted as well), and while there were some descriptions of the music, I didn’t feel like they represented the energy of the soundtrack or the film’s atmosphere. Given the importance of music to the experience of a film, this is something that absolutely matters in the moment, but if handled badly can have ripple effects for the Deaf and hard-of-hearing audience, as a film’s cultural footprint expands (see the header image, from this week’s Saturday Night Live).

The featured songs are notable, and there are many Deaf and hard-of-hearing people who have some hearing (like myself) or those who acquire deafness later in life and who would recognise the song and, therefore, its significance, if its title was specified in the label alongside descriptive labels of the music’s tone.

In an article that begins, “No one does a needle drop quite like Luca Guadagnino”, USA Today quote the Challengers director on the song’s selection:

Guadagnino says he worked extensively with the movie’s editor, Marco Costa, “on finding the right piece of music. It took us a while and we tried many things,” including [David Bowie’s] “Time Will Crawl,” which now plays later in the sequence. “Eventually, it must’ve been my partner – who’s a bit younger than me – who said to use ‘Hot in Herre,’ because that’s what that generation clicked with.”

Music video for Nelly’s “Hot In Herre” (with DS)

I often encounter films from major distributors with subpar subtitle files, which feel like they’ve been developed without the feedback of Deaf and hard-of-hearing audiences and the spectrum of hearing loss within our community. I’ve also encountered a few instances where cinemas and exhibitors have operated under the false assumption that a film without dialogue or a film with translation subtitles doesn’t require full descriptive subtitles. 

Like many others, I was very keen to watch The Zone of Interest in the cinema. I waited to see if any accessible screenings would be scheduled, as I knew the soundtrack was instrumental to the film. I later found out that the distributor hadn’t sourced a descriptive subtitles file. I attended the film, and as the film is only in German and Polish dialogue, the entire dialogue was subtitled. The subtitles themselves were quite small, with poor contrast, so audiences at the back struggled. I also wondered throughout if there were any music cues or sound effects I was missing out on. 

Theatrical quad poster for The Zone of Interest, which features a photograph of a garden party fringed by barbed wire fences, trees and darkness all around
UK theatrical poster for The Zone of Interest (Jonathan Glazer, 2023)

So, when Clarisse Loughrey, reviewing for the Independent, refers to the film’s extended title sequence providing “a kind of sensory deprivation,” the irony isn’t lost on me. She continues, “A darkened screen gives way to the hellish sirens of Mica Levi’s score, before we awaken, powerless to disrupt [Rudolf] Hoss’s hermetic reality,” describing an effect that would be lost to many Deaf audiences, without the vital developing context that descriptive subtitles provide.

I always have an additional layer of disappointment when a non-English film is intentionally shown without full descriptive subtitles, since the audience is already prepared to read the majority of the film. When the spoken language isn’t accessible to English-speaking audiences, it’s the unquestioned, defacto norm to have text on the screen. But, when the shoe is on the other foot, and Deaf people aren’t able to access the full auditory experience and therefore need descriptive subtitles, then it’s too jarring, or it feels like too much of an ask. It becomes a point of comfort over access, as well as double standards. This comfort for hearing audiences is imagined and assumed by exhibitors, with audiences increasingly attending descriptive subtitled screenings elsewhere and using descriptive subtitles on social media and streaming platforms.

On a whim, I decided to see Robot Dreams. It was one of my favourite films this year, and I found a lot of genuine joy in this tender, comedic, and surprising animation. I wanted to see it with descriptive subtitles, but I couldn’t find any accessible screenings in my city. The film has no dialogue, but the soundtrack is essential to the film’s storytelling, optimising sound effects and music to build characterisation. This auditory significance is mentioned by Wendy Ide, writing for the Guardian, where she references the use of Earth, Wind & Fire’s “September”, “a recurring musical motif, used to increasingly wrenching effect”. Again, an important aspect of the storytelling lost to the Deaf audience – or frustratingly teased to the hard-of-hearing audience, who perhaps have some sense without clarity of its significance.

I had a similar experience seeing The Zone of Interest without descriptive subtitles, where I felt like my experience was perhaps compromised. I chose my keen interest in the film over my access needs, which feels unfaithful to the work I do as an access consultant and to my own beliefs. While I feel this sliver of guilt, of fraud, I have to recognise that this situation is representative of the fact that Deaf and hard-of-hearing people feel they have to tolerate and settle for inaccessibility every time they consider going to the cinema, whether that’s because they’re interested in a particular film or because they don’t want to feel left out of a group activity with hearing people. I have to remind myself and others that compromising on my access needs only happens when access doesn’t exist, because either cinemas aren’t scheduling accessible screenings or access materials aren’t created or shared. 

With The Zone of Interest, I spoke to an independent exhibitor who had understood that the film would arrive with both descriptive subtitles and audio description. The DCP (the hard drive that stores the film files) arrived with a closed caption version of the descriptive subtitles, which can’t be shown on a cinema screen unless reformatted3. The distributors, in this case, didn’t endeavour to prepare or deliver the file(s) useful for UK exhibition, and essentially waved off the query, saying, “dialogue subtitles are enough”. This is an all-too-common issue of misinformation and misunderstanding around access delivery, ultimately impacting audiences with access needs, and missing an opportunity to bring The Zone of Interest to the widest audience possible while offering a sub-par experience to anyone who relies upon, to whatever extent, that provision.

Theatrical quad poster for Robot Dreams, featuring image of the animated characters holding hands while walking along a city street, with the films title on a cinema awning above them.
UK theatrical poster for Robot Dreams (Pablo Berger, 2023)

Robot Dreams screened at Independent Cinema Office’s Autumn Screening Days in 2023, and as part of their efforts to support and standardise accessible screenings, ICO commissioned my colleagues at Matchbox Cinesub to create a descriptive subtitle file for the film4. After some research, I did find that some independent cinemas in other parts of the UK showed the film with descriptive subtitles.5 The frustration lies in the fact that a professional subtitle file existed, but it wasn’t widely employed. I don’t know if it’s because the multiplexes in my city didn’t have access to it or because there’s a misunderstanding that the film didn’t need to be presented with descriptive subtitles as “there’s no dialogue”, or simply because they chose not to use it.

Through my personal and professional experiences, I regularly come up against access failures that could be prevented through resource and information sharing. A few years ago, myself and Matchbox Cine were part of the working group behind Sidecard. Originally supported by ICO, Film Hub Scotland and Film Hub Wales/Inclusive Cinema, and now facilitated by Matchbox Cine, Sidecard is a free, online database designed for logging and researching access materials made for films. Users can search and upload details of descriptive subtitles, audio description files and other materials related to cinema accessibility. The site also offers full glossaries and best practice guides related to distributing and screening films accessibly.

The subtitle file information for Robot Dreams was on Sidecard – you simply have to enter the film’s name in the homepage search window – and ICO or Matchbox Cine would have shared it with anyone who wanted to put on accessible screenings, including the distributor creating the DCPs for cinemas to use.

For this year’s Deaf Awareness Week, I wanted to celebrate the leaps and bounds I’ve made in my own personal journey of accessible cinema-going. I’m also going to hold space for the disappointment and frustrations that come with cinema-going as a deaf person, and my own goals as a professional access consultant.

This week, and every week, I’m calling on others to support Deaf audiences and advocate for access in whatever way you can. You might ask your local cinema about their accessible screenings, or you may share Sidecard widely within the sector and use it yourself. Maybe, hopefully, you’ll share this blog – and if it affects you, you’re very welcome to get in touch, to commiserate, collaborate or collude.

Charlie Little, Access Consultant

  1. Subtitles made for access purposes include, in addition to all dialogue, descriptive elements in the form of speech identifiers “[Charlie] This is the dialogue.”; sound labels “[Charlie screams”]; and music labels “[Music – “September” by Earth, Wind & Fire]”, as required. ↩︎
  2. All-caps are a hallmark of “closed caption” subtitle files prepared for US television, and often denote a sub-par or only moderately effective file, in editorial terms. ↩︎
  3. “CCAP” DCPs come with subtitle files prepared to “closed captions” specs, and are designed for use with individual handheld devices that are a) not in wide use in the UK and b) generally considered extremely unreliable where they are in wide use, the USA. “OCAP” DCPs come with subtitle files prepared so that they can be seen on-screen, by the entire audience. Since CCAP files are prepared and formatted for the handheld devices, they typically can’t be used for OCAP screenings, the equipment won’t allow it. ↩︎
  4. The Independent Cinema Office (ICO) commission theatrical-quality descriptive subtitles, where none exist, for films selected to be showcased in their Screening Days programmes, which are designed to give exhibitors “the chance to watch the best upcoming film releases from across the globe and discuss them with industry peers”. Typically, those subtitle files are used for the online editions of Screening Days, where they can be switched on and off. The files are then shared with the distributors, so that they can make use of them for the films’ theatrical, streaming and/or disc release – if they choose to. The idea is to mitigate the effort and expense required and therefore facilitate and encourage accessible screenings, but packaging DCPs or repackaging existing DCPs with these access materials is an expense and effort in itself, so it doesn’t always happen. ↩︎
  5. Robot Dreams is now available to rent via Curzon Home Cinema, but it’s not immediately clear whether they’re making use of a descriptive subtitle file here. Unfortunately Curzon don’t note the presence or absence of access materials in their listings – you have to pay £15 before you find out if they’re on there. ↩︎

Case Study: Petrov’s Flu & Accessible Foreign Language Cinema

With support from BFI, Matchbox worked with Sovereign Films to make their recent release of Petrov’s Flu accessible to Deaf and Blind audiences

The number of “foreign-language” films released in the UK has risen more or less year-on-year in the last 20, from 96 in 2001 to 346 in 2019. Parasite‘s historic 2020 Oscar win (with Bong Joon-Ho’s widely reported exhortation to overcome the “one inch tall barrier of subtitles”), seemed to signal a seachange in general audiences’ acceptance of subtitled cinema. Netflix and social media have helped to standardise the sight of subtitles with mainstream audiences while, internationally, the idea of employing same-language subtitles to improve literacy has gained traction.

At the same time, non-English language films still represent a small fraction of the UK box office, and exhibitors coming out of a pandemic have to navigate an increasingly homogenised slate of US franchise blockbusters, dwindling resources and narrow margins for error. To succeed, non-English language films also have to engage with some deeply engrained assumptions and prejudices (on both sides of the box office desk) around subtitled screenings.

Theatrical quad poster for Petrov's Flu. Features photo montage of man in profile with multiple items "exploding" from his head, including a Christmas tree, a knife and a bus
Sovereign’s theatrical poster for Petrov’s Flu

A subtitled screening, meanwhile, is not necessarily an accessible one. Just because a French film has subtitles, doesn’t mean audiences who generally rely upon descriptive subtitles (AKA captions, SDH or HoH) to enjoy cinema on equal terms will have anything like the same experience as a general audience.

I used to settle for watching films with English subtitles, and in the case of foreign language films, I would sit through the entire screening hoping that there wasn’t any English dialogue, and if there was, that I wouldn’t miss an essential plot point. It wasn’t until I started watching films with descriptive subtitles and attending captioned screenings that I realised how much I was missing out on, how much more information I was getting from descriptive labels, the presence of which drastically enhance my viewing experience and enjoyment. I was especially frustrated with the release of A Quiet Place, a groundbreaking film that spotlights deafness and sign language, as almost all of it was in English subtitles due to the characters’ use of sign language, so it was accessible for people who don’t know ASL. But it wasn’t accessible for Deaf audiences as there wasn’t any descriptive labels and there wasn’t English subtitles for the very few lines of English dialogue. The provision of descriptive subtitles makes my viewing experience an equal one, an experience that I don’t have to compromise on.

Charlotte Little, Access Consultant (Matchbox Cine)

Nevertheless, Deaf audiences are regularly excluded from non-English language cinema, whether that’s at physical screenings (where English language films are often, however understandably, given precedence in already niche slots), on VOD (where technical restrictions can mitigate full access measures, if not block them entirely) or on disc (often the last refuge for access). While dedicated programming strands and regular screening slots can ensure Deaf- or disability-focussed programming is accessible to audiences, the wide world of cinema is often frustratingly withheld.

The reasons are often complex, but the barriers to access usually can be delineated according to 1) budgetary restrictions 2) extremely tight schedules 3) a fundamental gap in knowledge and 4) perceived or real technical restrictions. We’ve found that Matchbox can be of use with all four of these elements, leaving the basic will to make improvements the final variable. Happily, most distributors and exhibitors do have that will, even if, due to some combination of the other variables, they’ve not been able to deliver accessible screenings.

Kirill Serebrennikov’s Russian-language Petrov’s Flu is the second project in an ongoing collaboration we’ve developed with one such, UK-based distributor, Sovereign Films. Beginning with Bad Luck Banging or Loony Porn (Radu Jude, 2021), continuing through Memoria (Apichatpong Weerasethakul, 2021) and, most recently, Theo and the Metamorphosis (Damien Odoul, 2022), we’ve created descriptive subtitles and sometimes audio description for their releases – access materials that can then be used in various contexts – theatrical, VOD and/or disc. Sovereign’s releases are mostly non-English language (or have multiple audio languages, as is the case with Memoria). Our work with Sovereign, particularly on Petrov’s Flu (the release of which was supported by BFI’s Audience Fund, awarding funds from the National Lottery) is good model for how independent distributors can work with access providers to develop access materials.


A QUICK ASIDE ON TERMINOLOGYwe advocate for the term “descriptive subtitles” when discussing access materials made for films. There are essentially two categories of subtitles, and only one universally useful distinction. On one hand, you have “subtitles”, which contain only dialogue (whether it’s translated into English from another language, or simply transcribes English dialogue). On the other, you have “descriptive subtitles” which also contain descriptive elements such as sound effects [Petrov coughs], speech identifiers [Petrova] and music labels [Breezy accordion music]. Descriptive subtitles are also variously known as captions (open or closed), Subtitles for the Deaf and Hard of Hearing (SDH), Hard of Hearing (HoH). Part of the problem with “captions” is that it is often used interchangeably with subtitles, leading to confusion at every possible stage – in planning and discussing accessibility, managing film materials, advertising screenings, etc. We prefer “descriptive subtitles” because it’s clear, removes ambiguity and simply denotes what the file is, rather than who it’s supposedly for (bearing in mind the majority of viewers using subtitles are not Deaf, nor hard-of-hearing; they are also widely valued by viewers for whom English is not their first language and neurodivergent audience members). NB there are further subtleties, particularly regarding file formats and when discussing various different contexts, but the least confusing and most fundamental dichotomy is subtitles vs descriptive subtitles.

Screengrab of two subtitle files opened in TextEdit. Timecodes and dialogue are present on the left-hand file; Timecodes, dialogue and descriptive elements are present in the right-hand file.
Petrov’s Flu Subtitles (left) vs Descriptive Subtitles (right)

To illustrate the difference between subtitles and descriptive subtitles and to explain the inadequacies of a basic English subtitle file for access purposes, non-English language films are very useful. For example, the basic subtitle file for Petrov’s Flu (above, left), which translates all of the Russian dialogue (and all the Cyrillic text on-screen) into English, contains 1,841 subtitles. The descriptive subtitle file (above, right), which adds all the elements in order to make the film accessible, contains 2,285 subtitles, an increase of 19.4%. The intention is to give as equal an experience as possible, and those additional 444 subtitles are essential in that regard. To understand the potential shortfall, we only have to imagine a film with the last reel missing, or with 1/5 of the screen obscured throughout.


Sovereign engaged Matchbox to produce access materials (both descriptive subtitles and audio description) for the release of Petrov’s Flu. As is relatively typical, there was a short amount of time to produce those materials, so that they could be packaged with the theatrical DCP. Often, local distributors are given either pre-packaged DCPs, ready for screening, or versions of the film with their local language subtitles already burned-in. Distributors are faced with the choice to re-package the DCPs (provided to them by sales agents) at often significant cost (labs often charge excessively for each additional subtitle file), on top of the production of the access materials themselves. Access materials, which, it should be said, are not often packaged with the films when they are sold (which does make some amount of sense for international titles – a French film, for example, will sometimes be delivered with French descriptive subtitles but not English). Meanwhile, distributors’ delivery schedules are often extremely narrow – they may take delivery of a film just weeks before their DCP must be finalised for release, or even for a planned festival screening, meaning the access materials need created and approved in a very narrow window (and, with already narrow margins, it can be hard to justify the expense of creating a new DCP for a theatrical release if you’ve created one weeks or months earlier for a festival screening, but sans access materials because there wasn’t time yet to complete them).

Photograph from set of Petrov's Flu, with a sepia tint. Three men sit in back of van, one (bald) pours a drink. The cosy van is festooned with rugs, flowers and other decorative elements
Filming Petrov’s Flu in St. Petersburg, Russia, Tuesday December 10, 2019. (Photo: Sergey Ponomarev for The New York Times)

Luckily, we had recourse to a “clean” version of Petrov’s Flu, with no burned-in subtitles. Sovereign also could give us access to various deliverables from the production, including a music cue sheet, which helped us to make full and accurate access materials. We then created a suite of files for use in various contexts – a full descriptive subtitles file, for use with the theatrical DCP (and any subsequent disc release) and a DS-only file, designed to work around the basic English subtitle file. The DS-only file removes some of the additional elements that clash with the basic file – for example speech identifiers, or sound effects that would otherwise be merged with the dialogue-only subtitles. (NB It’s possible to create a file that simply raises those clashing subtitles to the top of the screen – useful when making an accessible DCP from a video with burned-in subtitles – but most online contexts can’t support the requisite HTML code in the sidecar file, rendering them ineffective at best, at worst leaving the code visible to the viewer).

This latter is a necessarily compromised file, of diminished effectiveness, but it’s a necessary evil (for the moment), since many online platforms either can’t support multiple subtitle files (meaning the basic English file takes the only slot) or don’t support “sidecar” (read: separate, optional) subtitle files at all. This latter is the case for some VOD platforms which viewers commonly cast to their televisions – if subtitles are required, they must therefore be burned-in/hardcoded (a permanent part of the film’s image) and, again, the basic English file usually takes precedence.

In terms of audio description, it’s relatively uncommon for non-English languages films in theatrical distribution. Since AD scripts need to incorporate any on-screen text, including subtitles (which must be voiced along with the descriptions of visual information), AD is more likely to be produced against dubbed version of films. It means a film like Petrov’s Flu, as long and verbose as it is, presents a particular challenge. Dubbing an entire feature is still prohibitively expensive for an indepedent exhibitor, releasing into one market (a little more economical for Disney+ or Netflix, who coincidentally report that international audiences increasingly prefer dubbed films to subtitled ones). Truthfully, creating AD for Petrov’s Flu was a mammoth task for our scripter and our voicer, who are generally adept and well practiced at creating and delivering concise and effective descriptions. We can be confident, though, that we didn’t cut corners to deliver the file.

I’d love to see SDH subtitles become the norm on foreign films. It’s just good practice and I hope more distributors do this.

Will Mager (writer, director, producer)

We’ve been able to help Sovereign navigate all these potential complications to ensure their releases are as accessible as possible and to produce theatrical quality materials with very tight turnarounds. The key word their for us, for Sovereign and for audiences is “quality”. We’re determined that our subtitles help to create an equal experience for everyone potentially in attendance – bearing in mind that the Deaf audience itself isn’t monolithic, but encompasses people deaf from birth, those that have become deaf, hard-of-hearing people, those whose first or preferred language is BSL, etc – including a fully-hearing audience. Cinema is essentially immersive and communal and, rather than compartmentalise audiences, the hope is to bring them together.

That’s not possible with sub-par subtitles, or with unproved and unreliable technology that makes Deaf and/or disabled audiences the problem. As advocates as well as practioners, we’re focussed on making sure the materials we produce are the best quality and that they meet the expectations of the audience, rather than the bare minimum to qualify as access materials – e.g. lyrics are transcribed wherever necessary and possible and untranslated, non-English dialogue is transcribed wherever possible (if a film-maker has chosen not to translate non-English dialogue, instead of simply labelling [He speaks Spanish], if we’re able to, we’ll transcribe it, “Los subtítulos son geniales.”). As all good subtitlers do, we go the extra mile in our research to confirm spellings and phraseology, to identify needle drops and source official lyrics.

As with all our work, regardless of the context, the materials we make for Sovereign are made to the best professional quality, so audiences can be confident that their titles meet those standards while exhibitors can rely upon the materials to be present (and to present correctly). With the materials available – and crucially prepared for every context – audiences can begin to expect upon the provision being there without them asking for it.

Matchbox & Sovereign’s panel discussion on Petrov’s Flu and accessibility for non-English language films

Cinemas and other exhibitors can also make useful changes (while avoiding unfortunate mis-steps). Ensure your accessible screenings are listed and advertised prominently and correctly. Don’t lump simply subtitled screenings together with accessible screenings on your website’s “accessible” screenings page, or in your reporting – that means when you boast about the percentage of accessible screenings in your programme, it’ll be entirely accurate. Be confident and informed when engaging with your general audiences – challenge assumptions, including your own. Your general audiences may generally swerve “open-captioned” screenings, but that’s because they have the choice, and perhaps because they’ve had bad experiences of subtitled ones – they may even, as has been evidenced, wrongly believe open-captioned films screen with no sound. Educate staff, both customer-facing and behind the scenes of the value and requirements of accessibility, as well as the correct terminology, in order to avoid unnecessary barriers to access (such as when access materials are not requested from distributors, or if they are, they’re advertised incorrectly).

The truth is people will watch a film with subtitles in, even if they don’t realise it straight away. After all, the highest grossing movie of all time is Avatar, a film where over a third of its dialogue is in Na’Vi… which is subtitled.

Film Stories

There is a massive potential audience for accessible screenings of all stripes, but the main obstacles to developing it are consistency in quality and general availability. Audiences’ trust needs to be earned before they will reliably turn out for accessible screenings – and not just the (if they’re lucky) one a day, scheduled during work hours. Meanwhile, mainstream audiences are arguably largely untested in their tolerance for more accessible screenings. As practioners and advocates, all we can do is help to break down those barriers to access – all that remains is the will to finally sweep them away.

Sean Welsh


Petrov’s Flu will be released to VOD on Monday 27th June.

For more information, check sovereignfilms.co.uk, or follow Sovereign Films on Instagram, Facebook or Twitter.